Genealogy of Innovation- NIKE
What2: Nike has launched the Genealogy of Innovation, an immersive online experience showcasing 40 years of Nike design, 30 years of sneaker culture and 20 years of Nike Football.
Why2:The Genealogy of Innovation is an in-depth study of 200 game-changing shoes and football boots from Nike’s archives, starting with the very first shoe to bear the iconic Swoosh. The online experience provides an interactive journey through seven distinct chapters of Nike’s history of unbridled innovation, revealing the lineage of today’s Nike football boots. This sounds all so exciting!
Where2: www.nike.com/genealogyofinnovation
When2: The online experience is available now!
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