About Us

What2 is a Personal Lifestyle Blog & Guide by Mr & Mrs What2, taking you through our adventures and pick of the FRESHEST NEWS, HOTTEST Reviews and Ideas on What2 eat, Do, Watch, Expect in London Town… And lets not forget our LUXURY What2 Travel section!

Created by a London born couple who are enthusiastic and sociable Londoners, who are always on the go… in and out of London!  “With our family and friends always asking us “what to do”, we thought why not share our knowledge and journey with every Londoner and anyone visiting the city!”

London is a big place, with so much going on…so our aim is to whittle down what we feel is the best of the best… whilst keeping our content Real, Fun and Casual.

WHAT2 KIDS: Was created in 2018 with the announcement of their baby… This sections content will be in relation to the age of our child and things we can explore and experience, allowing us to give honest feedback.

Follow us socially on Instagram and Twitter : @what2london

OUR AUDIENCE: We have built our audience organically with trust and honesty, was created by us personally and aims to give viewers nothing but real content. As genuine Londoners what2 was made out of the love of our city and wanting other Londoners and visitors to see what we see. Everything that is posted on what2 has been carefully selected and we make sure it reflects ourselves and our brand.

Our audience is mostly Londoners living in London with a good percentage of people visiting London.


If you’re interested in collaborating with what2 on Features, Sponsored content, Display advertising, Events or Social media campaigns, Please email to see how we can work together, or simply ask for our press pack.

We have been blessed to work with many brands and heres a few of our recent ones:


London Love – MR & MRS WHAT2





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